1. Introduction

Welcome to Brotherman. We are committed to safeguarding the privacy of our website visitors and customers. This Privacy Policy explains how we collect, use, and protect your personal information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We may collect and process the following data about you:

• Personal Identification Information: Name, email address, postal address, phone number, and payment details.
• Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.
• Usage Data: Information about how you use our website, products, and services.
• Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

3. How We Collect Your Data

We collect data through:

• Direct Interactions: When you provide personal information by filling in forms or by corresponding with us by post, phone, email, or otherwise.
• Automated Technologies: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this data using cookies, server logs, and other similar technologies.
• Third Parties: We may receive personal data about you from analytics providers, advertising networks, and search information providers.

4. How We Use Your Data

We use your personal data to:

• Process and deliver your orders.
• Manage your account.
• Improve our website, products, and services.
• Notify you about changes to our services.
• Provide customer support.
• Administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical, and survey purposes.
• Deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
• Make suggestions and recommendations to you about goods or services that may interest you.

5. Legal Basis for Processing

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Performance of Contract: Where we need to perform the contract we are about to enter into or have entered into with you.
• Legitimate Interest: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Consent: Where you have given consent to the processing of your data.

6. Data Sharing

We may share your personal data with:

• Service providers who provide IT and system administration services.
• Professional advisers including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
• HM Revenue & Customs, regulators, and other authorities who require reporting of processing activities in certain circumstances.
• Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets